STASH
A travel app that takes you to all your ‘favourite' places when you travel
A travel app that takes you
to all your ‘favourite' places when you travel
Timeline
Painpoint
User Testing
Solution
Explorations
Features
Decisions
Prototype Peeks
Timeline
Painpoint
User Testing
Solution
Explorations
Features
Decisions
Prototype Peeks
VALIDATING A STARTUP IDEA IN 30 DAYS
VALIDATING A STARTUP IDEA IN 30 DAYS
A travel app that takes you to all your ‘favourite’ places
A travel app that takes you to all your ‘favourite’ places
TIMELINE
TIMELINE
30 days
September 2024
30 days
September 2024
TEAM
TEAM
Rohina Gandhi
Kaitlin Chow
Rohina Gandhi
Kaitlin Chow
ROLE
ROLE
Product Designer
Prototyper
Product Designer
Prototyper
SKILLS
SKILLS
Prototyping
Product Thinking
Interaction Design
Systems Design
Prototyping
Product Thinking
Interaction Design
Systems Design
TOOLS
TOOLS
Figma
ProtoPie
Framer
Figma
ProtoPie
Framer
PAINPOINT
PAINPOINT
Our social media saves aren't actionable
Our social media saves aren't actionable
We have endless saves but we never go back, and in the rare moments we do, we can’t find what we’re looking for
We have endless saves but we never go back, and in the rare moments we do, we can’t find what we’re looking for
USER TESTING
USER TESTING
We built a 'prototype' to find out if users are willing to send their saves off-app
We built a 'prototype' to find out if users are willing to send their saves off-app
We came up with a hacky way to test if users wanted a different app for their saves, and if they preferred to see those saves in a certain format
We came up with a hacky way to test if users wanted a different app for their saves, and if they preferred to see those saves in a certain format
Users texted us their saves on iMessage
Users texted us their
saves on iMessage
IG to "off-app"
IG to "off-app"
⟶
⟶
We acted as the 'BTS AI' and formatted their saves into different views
We acted as the 'BTS AI' and formatted their saves into different views
Explore Page View (Pinterest)
Explore Page View (Pinterest)
Map View (Google Maps)
Map View (Google Maps)
List View (Apple Notes)
List View (Apple Notes)
Users responded to radically transformed data, a targeted use case or problem & formats not replicable by IG/TikTok
Users responded to radically transformed data, a targeted use case or problem & formats not replicable by IG/TikTok
We established this framework and started exploring verticals to understand problem areas
We established this framework and started exploring verticals to understand problem areas
EXPLORATIONS
EXPLORATIONS
Users were sending us specific & similar type of content so we dug deeper into these repeating patterns & explored different verticals / areas by building out wireframes and flows within each space (food, travel, fitness, clothing & beauty, etc.)
Users were sending us specific & similar type of content so we dug deeper into these repeating patterns & explored different verticals / areas by building out wireframes and flows within each space (food, travel, fitness, clothing & beauty, etc.)
Quickly built out screens for the various areas/verticals in which users have saves are started collecting user input and sentiment through concept testing, interviews and other creative ways (reddit forums, fb groups, friends & family)
Quickly built out screens for the various areas/verticals in which users have saves are started collecting user input and sentiment through concept testing, interviews and other creative ways (reddit forums, fb groups, friends & family)
01
Recipes
01
Recipes
01
Recipes
CONVERGING ON TRAVEL
People plan trips around saves, but don’t know where those saves are located
CONVERGING ON TRAVEL
People plan trips around saves, but don’t know where those saves are located
CONVERGING ON TRAVEL
People plan trips around saves, but don’t know where those saves are located
SOLUTION
SOLUTION
STASH
STASH
A travel app that takes you to all your 'favourite' places when you travel and makes your saves more actionable
A travel app that takes you to all your 'favourite' places when you travel and makes your saves more actionable
Our market research showed that 'travel' would be a vertical with more space for creativity and potential to land on a viable solution
Our market research showed that 'travel' would be a vertical with more space for creativity and potential to land on a viable solution
It was down to Recipes vs. Travel and after scanning the competitive landscape we learned that Recipe areas was saturated, whereas travel apps with social aspects had seen recent acquisitions
It was down to Recipes vs. Travel and after scanning the competitive landscape we learned that Recipe areas was saturated, whereas travel apps with social aspects had seen recent acquisitions
USER INSIGHTS & KEY FEATURES
USER INSIGHTS & KEY FEATURES
01. Some people plan before, and some people plan in the moment
01. Some people plan before, and some people plan in the moment
We intentionally represented Time in a super fluid way (just how it actually is when we’re on vacation).
We incorporated that fluidity with easy editing within the itinerary, and the type/amount of minimal information we showed on it (for example, only showing the walking distance to places and by when these locations close - because let’s be real, we’ve all slept in longer than intended at some point)
We intentionally represented Time in a super fluid way (just how it actually is when we’re on vacation).
We incorporated that fluidity with easy editing within the itinerary, and the type/amount of minimal information we showed on it (for example, only showing the walking distance to places and by when these locations close - because let’s be real, we’ve all slept in longer than intended at some point)
02. Travel is often anchored to a must-visit destination
02. Travel is often anchored to a must-visit destination
We frontloaded only your saves but were also mindful that people usually want the flexibility of finding things near a specific landmark they plan on visiting.
We added the ‘Generate More’ feature around a specific saved location so you can filter whatever you are looking for and find more options even if you don’t have enough saves for it.
We frontloaded only your saves but were also mindful that people usually want the flexibility of finding things near a specific landmark they plan on visiting.
We added the ‘Generate More’ feature around a specific saved location so you can filter whatever you are looking for and find more options even if you don’t have enough saves for it.
03. Travel doesn’t have immediate value
03. Travel doesn’t have immediate value
Travel is typically planned ahead even if you haven’t created a full itinerary, because of that it can be months before you see the full results of the app.
This delayed value can cause drop off, but we can combat this by creating a more casual use case.
Travel is typically planned ahead even if you haven’t created a full itinerary, because of that it can be months before you see the full results of the app.
This delayed value can cause drop off, but we can combat this by creating a more casual use case.
DESIGN DECISIONS
DESIGN DECISIONS
Information Architecture
Information Architecture
The information architecture of the app had to be carefully thought through to incorporate three layer - cities, trips & itineraries, while still adhering to our simplicity and fluidity principles.
The information architecture of the app had to be carefully thought through to incorporate three layer - cities, trips & itineraries, while still adhering to our simplicity and fluidity principles.
Fun Branding & Delightful Interactions
Fun Branding & Delightful Interactions
In the spirit of 'social media vibes' we created custom sticker-like emojis, explored variations for map colours and intentionally added a bunch of interactions that would add delight and could be played with - like the drag & drop, emoji jiggle on touch down & itinerary swap.
In the spirit of 'social media vibes' we created custom sticker-like emojis, explored variations for map colours and intentionally added a bunch of interactions that would add delight and could be played with - like the drag & drop, emoji jiggle on touch down & itinerary swap.
Rethinking Time on Vacations
Rethinking Time on Vacations
We meticulously thought about people's behaviours and patterns on vacation and accordingly added limited information like 'closes by' for locations on the itinerary, and allowing to visualize best routes instantaneously.
We meticulously thought about people's behaviours and patterns on vacation and accordingly added limited information like 'closes by' for locations on the itinerary, and allowing to visualize best routes instantaneously.
GET IN TOUCH
GET IN TOUCH
HMU if you wanna find out more about it (the experiments, beta users, all the dirty details)!
HMU if you wanna find out more about it (the experiments, beta users, all the dirty details)!
The process of getting here was a journey, happy to walk you through all the ups and downs on a call!
The process of getting here was a journey, happy to walk you through all the ups and downs on a call!
